Alright. Hi, everyone. Alright. We're gonna get started. Welcome. Welcome. So great to see so many of you here, from all over the world. My name is Lauren Zoltik. I am the director of Performance Marketing at StoryBlox. Storyblocks is a stock media subscription service aimed at helping creators and businesses make better video content faster than ever before. And I am joined here today by Phil Edwards, who is a senior producer at Vox, with Vox Phil's videos have amassed over three hundred and fifteen million views on YouTube. It's the most popular series on Box's channel. And for these videos, Phil pretty much does everything end to end. So he is researching, writing, filming, editing, animating, and even pressing publish. He also has a personal YouTube channel called Phil Edwards Inc. I highly recommend you subscribe. Phil just hit two hundred fifty thousand subscribers in that channel as well. It's a great follow. And so clear clearly Phil is an expert in video production. But I am particularly excited to have him here today for this topic, because a lot of the content that Phil has created for Box over the past few months has been around artificial intelligence. So today, we're gonna talk about how to leverage AI within your video workflow. And to set the stage a little bit, there's more content creators and more content being created now than ever before And we know that video is the best way to reach your audience and engage your audience. But because of all of this content that's being created and all of these new content creators, breaking through the noise and having your your content actually reach and engage your audience is harder than ever. To do this, and to help you accomplish those goals, you can leverage a variety of AI tools and tools like storyblocks. Our mission, as I said, at storyblocks, is to enable businesses and creators to improve and scale their video production, even with growing budget and resource constraints. And for us, we do this in a number of different ways. We offer a massive stock library, with unlimited downloads, the best templates and film or footage, library on the market, the best legal coverage on the market, and we also offer a number of different tools to streamline your workflow, like our Adobe Creative Cloud plugin, which allows you to access the entire library within your editor, other AI through tools like smart audio where we help pair audio selections with your video that you're creating. To help you save time and find the best content for your video. But you can also use AI tools to help improve and scale your video productions, in a number of different ways from color correction to editing out filler words, And so when the right tools are used in the right way, you can really improve your quality, save time, and money, and actually break through all of the noise out there. So that's what we're gonna talk about with Phil today. Before we begin, I wanted to set a couple of ground rules. We are you can submit Q and A questions at any time through the tab. So please, as you have them, feel free to submit questions. We're not going to answer them until the end of the presentation, the conversation that Phil and I have. We'll try to get to as many of them as we can. Last time, we weren't able to get all of them because there's so many great ones. But please ask them, and we'll try and get to it as much as we we can of them. We also will be sending a recording of today's webinar afterwards. So you'll get an on demand version if you wanna watch it again, or you wanna share it with colleagues. Yeah. So look for that in your email, later, after the presentation ends. So let's jump in, with our first topic, why you should consider leveraging AI to streamline your video process. Phil, I'd love to start a little bit broad and give folks a lay of the land if you could talk through some different ways, a person or a team can leverage AI within their video process. Yeah. I mean, I think the way that I break it down is how you can use it in like pre production in production and then in kind of this post production stage. And then within that, like, it's it's all about either saving yourself time and money and effort or allowing the scope of your project to be more ambitious than an otherwise might have been. And so just to give a couple of examples in in each stage, in that pre progression stage, that might mean anything from figuring out how you're going to shoot something knowing that various AI tools will be available to you later on and therefore simplifying your production or could just be shooting ideas into a large language model and seeing what comes back, you know, whether it's good or bad. And then in production, you know, for me, it's it's already affected the way that I design shoots knowing what's going to be available to me later on. And then finally in that post production stage, there's just a bevy of tools that you will end up trying that some of which won't work, but some can really save you a lot of time and money or make your project way better in a way that just wasn't possible before. So it's something that I get really excited about. So thank you for having me here to allow me to nerd out about it a bit. Of course. So tell me a little bit about how using AI in your video workflow has benefited you. Yeah. I mean, it's it's really, you know, for me, I have time constraints for sure. But my primary goal is to just make a higher quality product more quickly. And that's where a has really come in handy. The most concrete example that I end up saying, you know, a few times is that the audio really can be tangibly approved with AI to this kind of professional level, you know, where it's as if you have a sound engineer and a better recording facility no matter where you are or how you ported it. And it it still has to be used judiciously, which I think is a big trap that we'll probably end up talking about a bit too. But that that's just one example where it's totally changed my workflow and now I end up using that to fix all of my audio. And so what has been a traditional huge weak spot for me personally, has become something that I feel a little more secure about now, and I feel like I produce stuff at a higher level. So it's been a huge help. And how much time realistically do you feel like using AI has saved you? I mean, it, you know, it's Just taking that audio example, there are things that the AI can do that I simply could not achieve on my own because of lack of skill and also resources. So there it's it's, you know, infinite time, the time to go back to college and Learn what I'm doing as an audio engineer. But more practically, I mean, I can imagine processing audio taking me two to three hours to get it to a place where I used to, you know, I used to have to go through this very laborious process in order to get it there. So that it'd be usable for a piece, whether for myself or or where I work. And now it's a matter of minutes. So I would say like you're you're definitely looking at times when once you've found a product that works and you know how to use it, it can it can save a lot of time. You you can ten times the speed at which you work in some discreet tasks. So it's it's a big deal for sure. Amazing. Alright. We'll tap into our second topic how to incorporate AI tools into your workflow. And I'd love for you to just break down a little bit of how you're using AI to streamline things within, your video production process. Yeah. I I'll, I'll try to give a few examples in each stage, and I'll I'll try to keep them concrete so you can hold me to task if I get to, abstract or blab you about it. You know, in that so I think a lot of people are really familiar with large language models like Chat GPT or Claude or, you know, Meta has a language model that they have. And I end up using it in kind of different ways than you hear covered by the media. I feel like normally you read about people generating cool rap lyrics in the style of Shakespeare or something like that, whereas I'll often use it for much smaller narrower tasks. For example, whenever I have, premier question, which is the primary software that I end up using. I use Adobe Premiere and Adobe after effects to animate. I'll ask Chachi for that because it ends up giving giving me a more concrete answer more quickly. The same goes for after effects. In after effects, a lot of the animations are programmed with these JavaScript like expressions that you put in and they they can help manipulate various objects that you're animating. I'm not a programmer. But I can describe the expression that I want to chat GPT, and it'll give me something that comes back. It doesn't always work. But when it does work, I end up being a much more robust animator than I would have otherwise been. So those are just two of the language examples, that I use in addition to occasionally churning through a PDF and and kind of using it help me understand that, because many of my videos are research based. And then in the production stage, you know, we've chatted a little bit before this. But honestly, I I moved into a new studio just this year. And when I'm allocating how to spend money, you know, whether or not I should sound treat this place or not, the prioritization of that sound treatment has even been affected by the availability of these AI tools. So The fact that I have a couple sound blankets that I card around, but I don't have foam padding everywhere because I know that things have improved to such a degree that I can get pretty high quality sound with what I have now. So that's totally changed my production workflow. Like eventually, I will probably sound treated, but I don't need to yet. And that's that's a really big deal. Which I think kinda leads to the post production side. The audio I will talk ad nauseam about how that has been a great thing for me. There are many products, across different companies, I believe, DaVinci Resolve their another another editor. They have a voice isolation tool Adobe Premiere in the beta. They've had their enhanced audio tool, and then just as studio sound, All of these are comparable in that they can really help to remove reverb, background noise and just increase quality especially when they're used carefully. So those are kinda three examples from each sector where it's like really changed how I work. And there are probably a million more in the post production side too. Amazing. And I'm gonna take a quick tangent because there's a couple of questions in the Q and A on this since you mentioned DaVinci Resolve, there is going to be more DaVinci resolve, tooling coming out from, storyblocks soon. I'll let folks in the chat, give more information. But just wanted to plug that because I saw a couple of those q and a questions come in already. Okay. So you've clearly found a number of different AI tools to help along your process. How are you finding them? How are you vetting vetting them? Excuse me. Yeah. I feel like this is the most unsatisfying part of this process, which is that I have found to get it to a professional or semi professional level, which I feel like most of the people at this webinar will will desire, you know, whether it's for delivery to clients or for their own work that they're doing. I think you really have to go in and just try new things that you read about. So my go to is, there's this newsletter called Ben's bytes. It's an AI newsletter and he'll have a daily update of various AI projects often focus on video or there'll be a video section in there, and you just kinda have to go through and try them and see if they work, see how usable they are. And then learn how to use the tools as well because the AI doesn't It doesn't know what you want. So you have to kind of go in with your narrow idea of what you want to accomplish and then see if it can accomplish I I mean, the results are all over the map. There are times when I've tried something huge waste of time, it doesn't work for me. And then I try another product, maybe even from the same people, and it works perfectly and it's instantly at a professional quality that I can use in videos. So it really does have to be a trial and error thing at this stage. I think it'll get easier as companies start to incorporate this into their products. They do a bit more of the beta testing for you. Yep. But even then, I think, you know, I'm sure we've all had experiences using various products where it doesn't quite work as promised. So I feel like even then it just requires kind of going through and testing it out. So, yeah, I I wish it were wish there were a better process for it, but at this stage, I feel like that's just what you have to do. So that sounds like you need to fix this for everybody. Yes. Good. Yeah. I do your own Tuesday. I'm a a customer. Yeah. That's a good I feel like that'd be a fun role. So let's say you find a, an AI tool, you're playing around with it. You think it's really cool. How do you go from that to it's not part of your regular workflow. Yeah. I mean, so there's a lot of things where I become enamored with a capability. And then later on, I realized that I just sort of had this, crush on a product, and it's not actually practical or tasteful to incorporate from for the rest of my work. So really it ends up being about what problem is being solved and how pragmatic it is and also how how applicable the problem is across different video topics or domains, because even though I do explainer videos, I do a range of animation styles, range of subjects, and that really affects it two things that I have definitely made it into my workflow are, transcription based editing, which I think exists across multiple editors, and also the audio stuff that I've mentioned with the transcription based editing, you know, I never edited via transcript before because I always thought that you were seeing key elements, but because those are starting to be integrated into the editors themselves, you're able to still see facial expression inflection, all the subtleties of of human expression that you wouldn't be able to see as an editor But then you have the speed and efficiency of being able to look at a transcript to know exactly where you're going to be. So that's one that's definitely like made it into my daily usage. So I think it's just kind of seeing what you gravitate toward project after project and then it'll save you enough time that you'll you'll have to use it. It'll it'll feel imperative. So you talked a lot about how you've incorporated AI tools into your own workflow for folks that are listening that are part of a larger team and have multiple, like, editors, producers, etcetera. They work with how do you advise folks create broader adoption of these work of these tools into their team's workflows. It is it is tricky because even when I feel like I have found these revelatory tools that make life so much easier and make my stuff so, you know, unambiguously better. It's not just, like, subjectively better, like, stuff like audio. I mean, you can hear between, you know, audio recording that has a cat middling in the background and a car roaring versus one that's clean. And then still sometimes people don't use the tools. I think like just really knowing the tool well yourself so that you can craft a specific and compelling demonstration of it is the best way to kind of get people to do it because they will realize that it saves them time, but you have to know the product well enough to be able to demonstrate it and take the time to demonstrate it, like step by step because it is a new thing, but it will save your your producers a lot of time and a lot of heartache that they can then pour into the stuff that matters. Where their taste and their, you know, their their skills are actually manifested as opposed to the kind of grunt work that the AI is doing in some of these cases. It makes a lot of sense. Alright, let's jump into our third topic, which is around the biggest risks and rewards of AI in video. And I wanna start more positive, more on the positive side What excites you the most about the potential of AI, of using AI within video? I mean, for me, you know, the we've sort of been circling around this idea of like time versus the ambition of a project. They're obviously pretty linked for me, the thing that really excites me is being able to execute at a higher level than you could with your particular budget. Whether that budget be a financial budget or a time budget, you can simply do things at a higher level with these AI tools. You know, one example I'd give a tool that I haven't I haven't actually, tried that much myself. I've just kinda played around with it, but, DaVinci Resolve has a Relight feature where they give you the option to kind of dynamically relight a subject in a scene. And that's a way to fix your footage that would have only been accessible to the higher of the higher ups in the past and now is almost universally available. And there are just a million examples like that where footage or audio or assets that could have gotten to a a good level, but but not really gotten good enough can now become professional quality thanks to AI. Like, I I'll just give you one more example. I typically work with a lot of archival stuff, archival photos, and you know the quality there can very quite a lot and the size and resolution of those photos can vary quite a lot. But using some of these AI tools, I'm able to get them up to a higher more usable level. And I still have to implement my human taste I still have to say, okay, I've kind of photoshopped this photo of a World War one soldier a little too much here. He looks like he's, you know, just had plastic surgery or something. Let's let's tone it down a bit or maybe I'll, you know, decide, okay, we don't wanna remove all the bumps on this on this scan of a picture because it kind of gives it a certain character that's important to the piece. So you still have to kind of implement your taste. But I've been able to improve my stuff a lot through this. So that that's all really exciting to me. Amazing. I think I think the thing that it takes me the most is kind of what you mentioned around, things being more accessible and inclusive. So for example, you know, being able to use these tools and sort of democratizing things further so that there's more diverse voices producing higher level content, but also things just like Even Slack now has that auto transcription for videos that are uploaded, makes it accessible for folks with hearing, difficulty to be able to instantly, you know, watch the content and and be able to read the transcription right away. So I think there's so much there with, like, making things more accessible and more inclusive across the board. Alright, what what scares you the most? What's the what are the biggest fears? Well, I I think that, you know, reasonable people can have a lot of decent fears about AI. Just speaking myself personally what scares me is as someone who is pretty into it and into using it is just that my zealousness for the new tools might exceed taste and I think that anyone who's a video producer has experienced this the first time that you do color correction, you know, you're you're saying I'm gonna make this look like a noir film or I'm I'm gonna make this green like the matrix, you know, and then you look back five years later in horror of what you've done and realized that these powerful tools were totally misused because you didn't have the tasties and carefully. I've already had this happen a couple times with the AI tools. And so you really do have to say How does this help me tell the story in the best way for the story, not just so that I have the excuse to use this tool because I do think that we're gonna have a lot of that, in the future where people are just using these tools too much and not using them in service of whatever message they're trying to send. A hundred percent. You and I were talking recently about, a post from Colin and Samir on in where they were using a tool called HeyGen, which allows you to when you're posting, for example, a video on YouTube, it allows you to use AI to translate the video into as many languages as you want, and then it basically deep fakes you, being at speaking all those different languages. So it's impossible. Well, it's slightly possible, but it's mostly impossible to tell, like, what's the original one. And I think that it's theoretically pretty cool because it's more inclusive, it's more internationally accessible, but it also is kinda scary because Like, how do you know what's real? So what what do you think about tools like that? Yeah. Well, I mean, another you know, another thing that comes to mind with that is like there are certain cultural nuances that no human could be aware of being in one place if your stuff is being translated into hundreds of different languages. Yeah. And so you really have to trust the quality of the translation so much and also the quality of the production in a way that is kind of scary. So I, you know, that's something where I would sort of tiptoe a bit personally just because I I learn every day because my content goes out. Oh, I can't believe that I actually said the word content. In an earnest way. I feel very, cringey right now myself. But because my videos come out to a a global audience, I learn every day how kind of culturally insensitive I've been in some really small way, but some nuance that I've missed where something that I think his universal as an American actually isn't true in in Europe or in India or anywhere else where my audience is And I think that, you know, as as we get more capable and it can have stuff like translation, you wanna be really careful cause I've learned to be way more careful about that stuff in the stuff that I produce in English. And so I think, you know, some of these tools are so powerful. They might exceed our minute sometimes. And so to that point, innovations often followed by regulation. And, you know, there continues to be more and more regulation around AI There's also just a ton of unknowns. And with the Hollywood strike regulations and then also just generally a lot of concerns around attribution and licensing, especially when it comes to generative tech, how would you advise people to approach AI usage in this way? Yeah. I mean, I, you know, I don't have any crystal ball when it comes to the the regulatory element. I kind of end up hearing rumors floating by each way. I think that as in most things video production, like, you'll wanna set a risk tolerance that is appropriate to the content that you're making into the clients that you're serving. And so My risk tolerance is pretty low for some of the generative stuff because I just don't wanna use stuff that might come back to bite me later or that might put someone in the company that I'm producing stuff for or serving in a in a poor position. So I would say like I'm definitely in kind of a wait and see mode and and my zealousness about the AI tools is is usually, focused on the stuff that is more behind the scenes like with production quality and stuff like that. And I suppose one could make an argument that because those AI tools train on data that hasn't necessarily been regulated before. They could come under some scrutiny as well in the future, but I think that's low enough for risk that I don't really worry about that. So that that that's kind of my personal Yep. Risk tolerance as a slightly neurotic person. So Makes total sense. And I've seen okay. So the next question, I've seen a lot of versions of it in the chat. So I'm excited to hear your answer. You did a documentary for vox on AI and green screens and ultimately spoiler alert. You concluded that, you know, any kind of advanced AI tool around, you know, to to sort of, make green screens obsolete does not compare to an editor with a lot of time on their hands. But with innovations, continually happening with AI. Do you ever feel like there's a risk of AI sort of making certain roles or skill sets obsolete? Yeah, I think that definitely a lot of the grunt work roles in video production of which there are a few will likely become more difficult, for people to to kind of beat out a computer with, but I think that, you know, this has been the story of video production forever almost. Indefinitely since I got into it. I mean, I remember when I started, work work at Fox, which I I think I started in the video side in twenty fifteen. Right? So this is not ancient history, but it's like nine years ago about. We didn't have reliable auto focus the time in the cameras that we were using. And so one could argue that, you know, the the a more specialized camera technician was was better at that time because they could manually focus with precision. Well, now auto focus is is pretty darn good and I think many professionals would be happy to use auto focus in many cases. Right. And you just have to adapt to that. So I think This has always been happening. I do tend to think personally that some of the more taste driven and really high level professional tasks will continue to be best done by humans. You know, you always run a risk when you're talking about this stuff, but technology is gonna prove you wrong. So you don't wanna have the tape played back to you at a later point, but I do think that There are some things that will just be difficult for AI to replicate because they involve these kind of human sensitivities that are just a little too fine grained for a model to understand. And that's what I learned reporting on this AI too. I mean, I I I came into it with an open mind that Okay. The AI is gonna replace everything, and I'll just be vegging out, like, one of the wally people in a giant chair watching television all the time. And from talking to a bunch of different computer scientists, it became clear quickly that there's difficulty in training these AI to do everything. And so it's not necessarily this existential threat that you might wanna think it is. Yeah. I feel like I constantly see the the quote that's like, AI won't replace people, people using AI will. And I think that continues to feel very true. I I think so. Yeah. Yeah. A lot of of of chatter around chat GPT, taking away creativity or personalization from content. One, do you use chat GPT for scripting or ideation? And then if you, for folks that do, do you have any advice for and then I'm using this, phrase deep chat GPTA and content or ideas produced, from that artificial intelligence. Yeah. I mean, you know, I I come down on the side that ChatGPT is is not very helpful for creating new new words, new ideas, and stuff like that, but it can be good at rewriting old ones. So, I would be open minded to using chat GPT to cut down, let's say, five hundred word segment into a hundred word segment, or maybe asking chat GPT to explain a portion of a PDF that I'm researching a highly technical PDF as if I were a five year old And then I can kind of look at what its output to the five year old and read it back against the original and kind of look at that. As far as the purely creative work, I mean, you know, I'll ask it for, say, headline ideas because headline and titles are a big part of YouTube light, big part of YouTube life and no matter how much I prompt it, it's ideas are kind of bad. They're not very good. They're kind of basic and I'll even I'll give it a bunch of instructions and they're just not that clever or insightful, which I think maybe defenders might argue that that's because I haven't given it enough prompting information, but know at a certain point, isn't it easier to just make something up yourself? So I, you know, it's a tool that I think is enormously useful but just not necessarily for purely creative tasks, which is one of the reasons that I'm not that threatened by it personally. A hundred percent. Okay. Let's move on to our last topic, which is, the AI tools that you add to your videos, and what what you think is next. So, just to kick things off, what are the tools that have stuck in your workflow that you would recommend to others on the chat? Yeah. I mean, I would say I would say definitely get on board with transcribing everything and being totally cavalier about it. I think that's kind of a change in mindset that can be a little hard because transcription used to cost us x number of dollars per minutes or something like that. And so you didn't you didn't really wanna be too, you know, too too loose with the transcription. But if you set it on Premiere to auto transcribe or whatever editor you might use. You can ingest a ton more video into types of edits that you simply couldn't do before. So A lot of the time, our explainer storytelling will involve supercuts where it's one person saying or introducing a similar concept In the past, that would have taken me as much time as it took to watch each actual news clip or video to find the appropriate thing. The same goes if I were looking to find a particular quote in a movie. And now it's trivial. So I did a recent video for Fox about phenylephrine, the, the drug that replaced pseudoephedrine and I knew that in breaking bad, there was a scene where Walt and Jesse were crushing up sudafed tablets in order to help them make methamphetamine. I knew that scene was in there. In the old days, I would have said, well, it's just kind of lost. I'll never be able to find this thing. But today, I was able to in just all of those episodes, search via transcript, and within a few minutes, I could find the exact scene where they were talking about the sudafed and put it into my video. And it it saved me a ton of time and it made the video much more relatable and easier for people to understand. So huge one there. So transcription and then for sound also like again a lot of these tools are not at a professional level. But you can get the sound to a professional level using these different audio enhancement AI tools from a suite of different players The only thing you have to do is be careful about the intensity that you use them at. So I, you know, I rarely exceed seventy percent intensity when I'm using them because you can get a computer voice or voice that involved that has some clipping because it's taking out too much noise So those are my big my big two. As far as what I'm excited for in the future, it's just further integration of AI into applications and the file formats and types of files that exist within those applications. That's when it's going to be really powerful. When you have AI that can work with layers, as generative Phil does now in Photoshop, or wouldn't you have, AI that can like work with three d objects, stuff like that. And that's so that's gonna expand a lot. And I think that's when we'll really start to see the power when you're not going through this clunky text manipulation of of AI stuff, you're getting to use it natively in the program that you wanna actually use to make something. That that that's I think when it'll really take off. So tied to that, what are your predictions for what's next in AI and how will it impact producers like yourself? I mean, I think I've been surprised consistently by how much these how quickly these companies are moving to put AI into their products. So I think it will be an impact there. And I think The impact on producers like us is the people that who adapt quickly, but also don't get over enthusiastic stick will get a lot of advantages from it. I mean, you know, the industry that I'm in the YouTube industry, this is in essence on the back of a technological revolution of DSLRs becoming a mainstream thing. And suddenly, people with cameras at home could compete with really, really, really big companies, you know, or there could be accessible accessible stuff, you know, all over the world. That's kind of starting to happen again where things are getting easier and easier to do, with a smaller budget and a smaller crew and I think it's a big opportunity. I totally agree. Thank you so much. Alright. So we're gonna jump into the q and a before we do, just a quick call to action. Our next webinar is November sixteen. We'll be talking with Tom Youngblood from YouTube. He's creatively there. On the biggest learnings from the top advertisers on YouTube. So please join us November sixteenth at one PM for that. If you enjoyed this webinar, one more like it or get more resources from storyblocks guides tutorials, go to storyblocks dot com slash resources, and you can find a ton of content there. As well as our whole library you can send it for. So let's jump into the q and a. Alright, So this first question, are there any time saving AI animation tools that have helped you to produce fantastic text or icon animations? That's a good question. I haven't found I haven't found a lot of a lot of after effects specific AI animation tools. Of course, I mean, Adobe has with their Firefly project. They have custom text generator. So if you type in, you know, fill made out of leaves or something like that, it'll give you a little fake font where it's a bunch of leaves that are assembled in the in the proper letters. I could see people enjoying that. I haven't used it and I think also like we haven't seen huge changes to after effects yet as far as I know with AI, which is like my primary animation tool, but I'm sure there will be more that come up in the future. Similar, but different. Any AI tools that you'd recommend for creating animated music videos. Oh, wow. I think, you know, there's for animated music videos. I, again, that's another one where like animation is is the primary thing. Of course, you know, some of the some of the primary animation, tools that are out there are like runway, which is like generated video. There are other ones, that you can access via Discord that I've used. I think one's called like Pika. In my opinion, those just aren't usable yet. I just I just don't think we're there yet. I I the images don't have the sort of temporal stability, I think, is the phrase that people use. I just don't think I don't think we're near close for those to be usable and to help you really make your music video pop. So yeah, I think that's a that's personally, I think that's an area where it's it's just not there yet. But I, I'm sure there may be somebody in the audience knows of of animation tools out there that are of use and I'd be interested to know too. Yeah. Share away. Question from Melvin. What are the best transcription, audio, and video enhanced tools that you've used? Yeah. I mean, the tricky thing with some of this AI stuff is that you Do end up being locked a bit into the walled garden where you where you live as these as these major companies are integrating more AI tools. So I've found that to scripts transcription is really good and their enhancement is really good. But because I use premiere a lot, I'm often using the premiere transcription more, and I'm using the premiere audio enhancement more because in the beta, it can be adjusted on a clip by clip basis, which is just really big time saver for me. So that's kind of a drag about this is that you are locked a bit into the system that you use. I'm I'm pretty into making transcripts for all my videos. That I publish on my own channel. And for those, I do upload the video to Descript because it has a higher quality transcript and it has better punctuation capitalization, which just saves me time. Because I still have to go through and clean it all up. I had a workflow for a while where I would create a transcript in Premiere and then send that chat GPT And I would say, okay, can you please make this good now, basically? And it often failed to do it or did it in an incomplete way or it, you know, cut off after a certain number of characters. And so this is part of the experimentation that I'm talking about, you know, it took me a while to land on this thing that I'm on now, and I'm gonna try to stay open to other workflows in the future because it is a tedious thing to make transcripts and captions, but it's worth it. It's worth doing. So I'm always trying to figure out the best way to do it. A couple questions around your work at Vox. So this one's from Troy. Most of boxes videos are about five to ten minutes long. How many hours do you think it roughly takes to create one of these from concept to publish? Yeah. That's a good question. I mean, I would say normally so we we have a range of of different workflows where sometimes there will be a producer and an animator and an editor. For someone like me, I I usually do all of that. I think you're probably looking at like a three week cycle. Maybe, maybe a little bit longer sometimes. So I guess Probably, hundred twenty hours if if the math checks out there. It kinda kinda depends on the topic too. As I'm sure those of you who've made stuff may know, like, the difference between an animation heavy video and one that's light on animation is pretty significant. So if you have an archival heavy, heavy, or clip heavy, or interview heavy video, that can definitely get out faster, whereas one that's animation reliant. Gonna take gonna take some time no matter what. Question from Alan. Do you think a certain level of technical knowledge for some for someone, defect to use effectively AI tools. Do you think AI can break the learning curve for new video editors or animators? I think so. I mean, that example that I said before about the expressions, that's an automation tool that in the past was really only available to the more advanced and committed animators and for me it's animation has always just been something that I've kind of done because I could and I'm moderately interested in design, but it's not my core career passion. And this has kind of reinvigorated some of my interest in that knowing that I could do expressions in these advanced animations more easily with after effects. And, you know, if you see my work, no one no one will be blown away by it, but it's helped me save some time and do a few things more creatively than I would have done in the past. So yeah, that that could definitely help you out. As far as the editing goes, Yeah, I think there too. I mean, there are tools now that will automatically cut up, podcasts based on who's talking at a certain period of time. I think it judges primarily off the audio cues and then that would allow your junior editor to have more time working on the nuance and creating more kind of subtleties in those cuts or allowing for reaction cues or all the other things that will kind of make a video get to that next level. Alright. One more question. I like this one to end on. It's not a hundred percent tied AI, but I feel like you you can, answer it well. What do you think is the difference between a good vox YouTube video and a great one? Well, that's an interesting question. I mean, because me and the people and I me and the people that I work with have so many different interests. We're we're like a really diverse group. We're all over the map. I only I basically cover stuff that's pretty light most of the time and some of my colleagues are covering the heaviest stuff out there. I'd say the thing that none of us compromise on is, the research and these days also the reporting element. Like, that's something that we're really committed to. So that's gonna be behind every video. I think what will make it a great video is probably just having a revelatory new way of seeing the world that you can kind of carry with you through your daily life from then on. And this is a bar that I frequently failed clear or even have within my eyesight. But at our best, we can help you understand something in a new way forever. You know, you'll always be thinking about it. I know some of my colleagues videos I'll be at a playground and I'll think of one that my colleague, Christoff, did about playground design. And I'll have that with me for you know, the rest of my life every time I'm there. So that that's the make or break thing for me. Amazing. I love that. I think I feel like I think about some of your videos now whenever I even just talking about this, but, like, they stick with you and I think that that's a huge a huge win when that can happen. Well, that's all the time we have for today. But thank you so much for, joining, Phil and everyone in the audience. Appreciate it so much. Again, one more plug. We are going to have our webinar November sixteenth at one PM, on the biggest learnings from the top advertisers on YouTube. Thank you again everyone. And, yeah, appreciate it. The on demand version of this webinar will be sent out shortly so you can watch it again, share it around. And have a wonderful rest of your day and weekend. Bye bye.
