Norman Regional Health System (NRHS) is a multi-campus healthcare system of over 3400 people serving the community of Norman, Oklahoma. The employees at NRHS are dedicated to helping the community and refer to themselves as Healers, recognizing that each and every one of them are part of the patient’s recovery at the hospital. This dedication is reflected in the videos they create. While NRHS had primarily made video for educational purposes, they wanted to expand the ways that they could use video to set themselves apart.<\/p>\n\n\n\n
With Storyblocks, NRHS was easily able to diversify the types of videos they created, speed up their production process, and ensure they had a license that met all of their attorney’s requirements. Now, they’re seeing more engagement with their videos and have been able
to more effectively connect with their local community.<\/p>\n\n\n\n
When NRHS’s video team joined forces with their integrated marketing team, they saw new opportunities to leverage video to promote the hospital and advance their mission in even more creative ways. Their goal was to stand out and set the standard for hospitals in their area, or as Ray Leyva, Norman Regional’s video specialist, put it, “We wanted all the other hospitals to say, “Hey, look at what they’re doing.”<\/p>\n\n\n\n
Being a university town, they wanted to take advantage of the opportunity to promote the hospital to the large crowds who would come for different sporting events. Their goal was to promote the mission of the hospital and send the message that, “Norman Regional has your back. This is what we can do. This is how we can help you.”<\/p>\n\n\n\n
In order to step up their video output and engage their community, they needed a solution that gave them access to everything they needed to create impactful video in one place. They also needed to ensure that the specific legal requirements that their attorneys had requested could be met.<\/p>\n\n\n\n
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