Trying hard to make great videos is one thing. Expecting every video to be perfect only leads to frustration. Chasing perfection all the time isn\u2019t real or healthy for the mind. A smarter way is to test different ideas and keep tweaking videos. This method lets you use real numbers to see what clicks instead of guessing in the dark. People who create content for brands or social media benefit most because they save time and stress by focusing on what actually works. Stick around to learn how testing can turn shaky ideas into clear wins.<\/p>\n\n\n\n
Testing and iteration<\/span> is how good enough videos become great videos. It\u2019s a methodical fine-tuning process that can improve your videos with every step. It may seem complicated, but there are tools at your disposal that make it easy to get started. We cover all of these resources in detail inside our new guide, \u201c<\/span>How to create a contemporary video strategy<\/span><\/a>\u201d. <\/span>Testing and iteration<\/span> can be as high-level as brainstorming video concepts, or making tiny tweaks to a video to see how it affects performance.<\/span><\/p>\n\n\n\n Download The Guide<\/a><\/p>\n\n\n\n In researching our new guide, we spoke to seasoned marketing and video production leaders about <\/span>testing and iteration<\/span>. In-house experts at <\/span>Storyblocks<\/span><\/a> as well as from <\/span>enterprise partners<\/span><\/a> HubSpot and Descript shared how their years of experience helped them realize that refining their videos is a gradual process. Our expert line-up included:<\/span><\/p>\n\n\n\n Download Storyblocks\u2019 How to create a contemporary video strategy<\/a> guide today to find out how these professionals learned to stop chasing instant perfection.<\/strong><\/p>\n\n\n\n Get Your Copy<\/a><\/p>\n\n\n\n Like any other part of your production, it\u2019s important your <\/span>testing and iteration<\/span> process runs efficiently. Efficiency is especially important with video marketers feeling the pressure from reduced budgets and a shaky economy. <\/span>For starters, you\u2019re more likely to get actionable insights from testing if you focus on what\u2019s most likely to move the needle. Teams may feel pressured to test random things with no particular purpose, like a different colored backdrop, but that’s unlikely to make a difference in your metrics.<\/span><\/p>\n\n\n\n As Storyblocks Senior Producer Kaitlyn Rossi points out, you\u2019ll get much better results when you\u2019re \u201cvery intentional with what you\u2019re choosing to test and make sure that it\u2019s impactful.\u201d <\/span>She explains that \u201cThe likelihood of [a randomly chosen variable] being a reason why someone\u2019s converting is very small versus a change in value proposition, the copy, or the way the video starts.\u201d So when you\u2019re considering what to test<\/a>, it\u2019s better to look at the more substantial parts of your video. Don\u2019t focus on small details that most users won\u2019t notice.<\/span><\/p>\n\n\n\n One way to look at the testing and iterating process is to approach it like a scientist. As you\u2019re making adjustments to your videos to see how your audience responds, only change one element at a time. That way you won\u2019t wind up in a situation where you notice a performance boost, but can\u2019t pinpoint which change made the difference. As Lauren Zoltick, Storyblocks\u2019 Director of Performance Marketing suggests, \u201cpick one little thing to A\/B test at a time, figure out which one is better, and then move on to the next piece of testing in your next creative iteration.\u201d And always be sure to repeat your tests to account for other outside variables, like the time or day you posted your video.<\/span><\/p>\n\n\n\nAdvice from experts on testing and iterating on your videos<\/h2>\n\n\n\n
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Focus on efficiency and be intentional<\/h2>\n\n\n\n