Expert advice on how to scale video marketing production<\/b><\/h2>\n
In our new video strategy guide \u201c<\/span>How to create a contemporary video strategy<\/span><\/a>\u201d, we spoke to top marketing and video production leaders about their approach to <\/span>scaling video marketing<\/span>. Our interviews included in-house experts at <\/span>Storyblocks<\/span><\/a> as well as experts from our <\/span>enterprise partners<\/span><\/a> HubSpot and Descript. They shared some of the strategies they\u2019ve used to boost production while streamlining their processes. The video marketing pros we sat down with were:<\/span><\/p>\n Download the free guide today<\/b><\/a> to find out how these top marketing and video production professionals <\/b>scale their video marketing.<\/b><\/p>\n Get Your Copy<\/a><\/p>\n Marketing department budgets have declined this year due to the global economic downturn, so many video marketers are scrambling to do more with less. That means creating a more efficient production process has become a top priority. The first step towards auditing your process is to closely <\/span>examine your strategy<\/span><\/a> for each video you create. As you\u2019re auditing, ask yourself: What worked in your favor during production? What didn\u2019t work?\u00a0<\/span><\/p>\n Consult your team for feedback, then identify ways you can iron out any issues for next time. <\/span>Your team can be a great source of ideas and inspiration, but involving more people than necessary in the decision making process can actually hinder your progress. For maximum efficiency when building out a video strategy or team, focus on getting the <\/span>right<\/span><\/i> people in the room.\u00a0<\/span><\/p>\n This could include, for instance, a lean crew including only the marketing lead, a video producer, and a post-production editor. As HubSpot Director of Marketing Kyle Denhoff suggests, \u201cThree people who are working off the same brief<\/a> and have a clear vision of what they\u2019re trying to accomplish can create incredible videos in a very short amount of time.\u201d When figuring out how to <\/span>scale video marketing<\/span> efficiently, sometimes less is more.<\/span><\/p>\n Want to learn more about how the pros <\/span><\/i>scale video marketing<\/span><\/i> by keeping teams lean and mean? Download our <\/span><\/i>How to create a contemporary video strategy<\/span><\/a> guide today.<\/span><\/i><\/p>\n Nobody hits a home run every time. If you publish a video you were certain would be a viral sensation and it falls flat, it\u2019s a great opportunity to figure out what went wrong and why. Adopting the attitude that mistakes are unavoidable and can actually be beneficial will go a long way toward reducing everyone\u2019s stress levels. Celebrate your team\u2019s wins <\/span>and<\/span><\/i> losses as learning opportunities.<\/span><\/p>\n It\u2019s also important that you communicate with your team. The process of iterating on your videos can be lengthy and repetitive, which can easily lead to burnout. After each testing cycle, do a touch-base with your people to see how they\u2019re feeling. Make sure that they have the support they need and encourage them to take breathers between projects. A little communication can go a long way.<\/span><\/p>\n For an additional bite-sized crash course in repeating and scaling, check out <\/span><\/i>Episode 9<\/span><\/i><\/a> of our <\/span><\/i>Beginner\u2019s guide to creating video<\/span><\/i><\/a>.<\/span><\/i><\/p>\n Achieving peak efficiency is a balancing act between your goals and your team\u2019s productivity. Pushing people too hard can eventually lead to burnout and resentment. Failing to push them hard enough could prevent you from meeting your objectives. To help strike a balance, experiment with how much you can produce in a set period of time. Then ask your team if that pace feels sustainable. As Storyblocks Senior Producer Kaitlyn Rossi puts it, \u201cI really think sustainability in your process is a huge component. Otherwise you will burn out your creative and marketing teams trying to achieve results.\u201d <\/span>Scaling video marketing<\/span> requires team members to be firing on all cylinders, so burnout is a top enemy of efficient production.<\/span><\/p>\n With the state of marketing department budgets, video marketers are leveraging more internal resources to keep up with production demands. This includes <\/span>tapping into the creativity of team members<\/span><\/a> who might not work in video production day-to-day. \u201cSometimes just asking can bring out a lot of people you had no idea were interested in working on stuff like this,\u201d says Descript Video Producer Lara Unnerstall. You might have sales reps, <\/span>social media<\/span><\/a> managers, or even engineers who are just waiting for the opportunity to take part in the creative process. But you\u2019ll never know unless you ask.<\/span><\/p>\n Depending on your <\/span>audience<\/span><\/a> and the type of videos you make, you can even leverage non-technical team members in other ways. For instance, putting them on camera for interviews about how a product was made. They can bring a fresh, unique perspective to a video you may have never considered. You also never know who on your team has prior video experience, which Descript Marketing Leader Ryan Vig says he\u2019s encountered on more than one occasion. \u201cI\u2019ve even seen customer support team members knock it out of the park on video content.\u201d Thinking outside the box with who you include in the production process gives you the opportunity to leverage internal resources you may not have even known you had. And that can go a long way toward more efficiently <\/span>scaling your video marketing<\/span>.<\/span><\/p>\n For even more about how many hands make light work when <\/span><\/i>scaling video marketing<\/span><\/i>, download <\/span><\/i>How to create a contemporary video strategy<\/span><\/a> today.<\/span><\/i><\/p>\n Production teams<\/a> and video marketers across nearly every industry are working with reduced budgets this year. One way they\u2019ve been able to keep hitting their goals is by smartly scaling their video marketing process. If you want to read more from the experts we interviewed, download <\/span>How to create a contemporary video strategy<\/span><\/a> for free today.<\/span><\/p>\n\n
Beware of too many cooks in the kitchen\u00a0<\/b><\/h2>\n
Be proactive in preventing burnout<\/b><\/h2>\n
Leverage <\/b>scaling video marketing<\/b> as a development opportunity<\/b><\/h2>\n
Learn more about how the professionals <\/b>scale video marketing<\/b><\/h2>\n
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